But if you don’t have a lot of cash as you start out in business, you can still get people and publications to notice you without spending a fortune to hire a public relations agency.
If you’ve been down the solo road of self-promotion in the past and were not satisified with the final results of your “PR” efforts, you are not alone.
Does the following scenario sound familiar to you?
You developed an innovative service or produced an incredible product david cannell. You did your homework on how to write an effective press release pmp exam training. (And it sounded so easy…)
You followed the standard directions to compile your targetted media list and distribute your announcement according to their preferred guidelines.
(And it seemed simple enough…)
You invested in some stamps, paid to use a public fax machine or formatted your release for email submission. You finally got to the point of sending it off to dozens of online and offline publications.
You relaxed for a few days, figuring you’d better store up some energy,
to field your anticipated flood of calls from editors anxious to interview you to get more details about the exciting offer outlined in your press release.
A week, maybe two weeks, passed and you were still staring at your phone waiting for it to ring…
You could wait another month or two for the sweet sound of some unknown editor’s voice to surprise you on the other end of the phone.
Chances are you’ll continue to hear your mother or ex-husband talking when you pick up the phone and won’t that just do wonders for your hope and self-esteem?
If there is a positive aspect of this experience, it may be the knowledge that you are not alone.
Regardless of how remarkable your new offer is or how perfect your press release is, the results of your efforts to promote it to publications may not please you to say the least.
Why didn?t your press release produce the outcome you expected?
There?s a few possible reasons and facts about publications, editors and press releases.
Most editors get hundreds of press releases every week.